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Emotional intelligence in marketing exchanges
Kidwell, Blair; Hardesty, David M.; Murtha, Brian R.; … - In: Journal of marketing 75 (2011) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10008840469
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How low spending control harms consumers
Bearden, William O.; Haws, Kelly L. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10009507833
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Helpful hopefulness : the effect of future positive emotions on consumption
Winterich, Karen Page; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 505-524
Persistent link: https://www.econbiz.de/10009375679
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When value trumps health in a supersized world
Haws, Kelly L.; Winterich, Karen Page - In: Journal of marketing 77 (2013) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed, international ed.
Persistent link: https://www.econbiz.de/10001700495
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Tracking costs of time and money : how accounting periods affect mental accounting
Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721
Persistent link: https://www.econbiz.de/10008747679
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245