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How does corporate social responsibility create value for consumers?
Green, Todd; Peloza, John - In: The journal of consumer marketing 28 (2011) 1, pp. 48-56
Persistent link: https://www.econbiz.de/10009009745
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Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd; Peloza, John - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
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The marketing of employee volunteerism
Peloza, John; Hudson, Simon; Hassay, Derek N. - In: Journal of business ethics : JOBE 85 (2009), pp. 371-386
Persistent link: https://www.econbiz.de/10003840996
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How did the recession change the communication of corporate social responsibility activities?
Green, Todd; Peloza, John - In: Long range planning : LRP ; international journal of … 48 (2015) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10010506776
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The price elasticities of charitable contributions : a meta-analysis
Peloza, John; Steel, Piers - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10003230060