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Measuring the lifetime value of customers acquired from Google Search advertising
Chan, Tat Y.; Wu, Chunhua; Xie, Ying - In: Marketing science 30 (2011) 5, pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
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Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki; Xie, Ying - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
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Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing; Li, Michael; Xie, Ying - In: Innovation and marketing in the pharmaceutical industry …, (pp. 507-530). 2014
Persistent link: https://www.econbiz.de/10010353474
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Essays on promotion mix management : an application to prescription pharmaceutical industry
Xie, Ying - 2004
Persistent link: https://www.econbiz.de/10003778074
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Strategic management of R&D pipelines with cospecialized investments and technology markets
Chan, Tat; Nickerson, Jack A.; Owan, Hideo - In: Management science : journal of the Institute for … 53 (2007) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10003468280
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Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi - In: The journal of business : B 71 (1998) 4, pp. 573-611
Persistent link: https://www.econbiz.de/10001251943
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An empirical analysis of sales-force compensation plans
Coughlan, Anne T. - In: The journal of business : B 65 (1992) 1, pp. 93-121
Persistent link: https://www.econbiz.de/10001121937
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Quantifying the competitive impact of a new entrant
Geisel, Martin S. - In: Journal of business research : JBR 26 (1993) 3, pp. 264-277
Persistent link: https://www.econbiz.de/10001138501