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Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan; Lin, Bou-wen; Wong, Yim Yu; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
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Pollo Campero in the USA
Brenes, Esteban R.; Chattopadyay, Amitava; Ciravegna, … - In: Management decision : MD 52 (2014) 9, pp. 1649-1679
Persistent link: https://www.econbiz.de/10010429733
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001814575
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Winning in Asia, US style : market and nonmarket strategies for success
Aggarwal, Vinod K. (ed.) - 2003 - 1. ed
Persistent link: https://www.econbiz.de/10001645241
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Analysis of changes in United States shares of export markets for manufactures, 1954-1958
United States / Bureau of Foreign Commerce (1953- ) / … - 1959
Persistent link: https://www.econbiz.de/10003039225
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Strategien für den Absatzmarkt Japan : wer den japanischen Markt knackt, erobert auch den Weltmarkt
Morgan, J. Jeffrey (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10014012375
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Chancen und Risiken des US-Marktes
Robinow, Wolfgang F. - 1987
Persistent link: https://www.econbiz.de/10014003060
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The competitive strength of European, Japanese and US suppliers on ASEAN markets
Langhammer, Rolf J.; Agarwal, Jamuna P.; Groß, Martin; … - 1987
Persistent link: https://www.econbiz.de/10013263799
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754