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USA
Consumer behaviour
106,033
Konsumentenverhalten
103,590
Theorie
19,725
Theory
19,475
Performance measurement
19,428
Brand management
19,267
Markenführung
18,853
Performance-Messung
18,639
Relationship marketing
14,365
Beziehungsmarketing
14,315
Product quality
12,639
Produktqualität
12,622
Markenartikel
12,358
Brand image
12,109
Markenimage
11,992
Brand
11,285
Online-Handel
8,961
Online retailing
8,948
Customer satisfaction
8,222
Social Web
8,034
Social web
8,029
Kundenzufriedenheit
8,005
Service quality
7,336
Dienstleistungsqualität
7,243
Deutschland
6,700
Online-Marketing
6,358
Internet marketing
6,327
United States
6,214
Germany
6,053
Experiment
5,715
Einzelhandel
5,651
Retail trade
5,580
Werbewirkung
5,510
Advertising effects
5,446
Electronic Commerce
5,239
Marketingmanagement
5,219
Marketing management
5,199
E-commerce
5,081
Unternehmenserfolg
4,798
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Undetermined
1,122
Free
916
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25
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Article
4,456
Book / Working Paper
2,075
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19
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3,949
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3,949
Graue Literatur
1,078
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1,078
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969
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897
Aufsatz im Buch
393
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393
Hochschulschrift
207
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178
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89
Sammelwerk
89
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87
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87
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66
Sammlung
66
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56
research-article
51
Lehrbuch
43
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42
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24
Bibliografie enthalten
18
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18
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18
Ratgeber
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Amtsdruckschrift
17
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17
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English
6,373
German
132
Undetermined
33
French
16
Spanish
2
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1
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Schuh, Scott
24
Lusk, Jayson L.
20
Stavins, Joanna
19
Einav, Liran
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Waldfogel, Joel
15
Baghestani, Hamid
14
Gorodnichenko, Yuriy
14
Nayga, Rodolfo M. <Jr.>
14
Tonsor, Glynn T.
14
Bronnenberg, Bart J.
13
Coibion, Olivier
13
Dong, Diansheng
13
Han, Heesup
13
Jang, Soocheong (Shawn)
13
Kolstad, Jonathan
13
Feenstra, Robert C.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Knittel, Christopher R.
11
Lusardi, Annamaria
11
Nevo, Aviv
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dubé, Jean-Pierre
10
Finkelstein, Amy
10
Kaplan, Greg
10
Krueger, Alan B.
10
McFadden, Dawn Thilmany
10
Roe, Brian
10
Weber, Michael
10
Barber, Nelson
9
Berndt, Ernst R.
9
Bloom, Nicholas
9
Burke, Marshall
9
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National Bureau of Economic Research
96
Friedrich-Schiller-Universität Jena
6
USA / General Accounting Office
4
American Marketing Association
3
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco
2
IGI Global
2
INSEAD
2
Kyïvsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizaciï ta jevropejs'koï integraciï
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
OECD
2
USA / Economic Research Service
2
Universität Mannheim
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
Center for International Food and Agricultural Policy
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Working paper / National Bureau of Economic Research, Inc.
328
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
NBER working paper series
96
American journal of agricultural economics
74
Psychology & marketing
69
Journal of fashion marketing and management
65
Journal of business research : JBR
60
Journal of retailing and consumer services
60
International journal of hospitality management
56
The American economic review
46
The review of economics and statistics
43
Journal of marketing theory and practice
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Marketing science
41
International journal of consumer studies
40
The journal of consumer marketing
38
American economic journal : a journal of the American Economic Association
36
Applied economics
36
Journal of international consumer marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of advertising research
34
Discussion paper / Centre for Economic Policy Research
32
International journal of sport management and marketing : IJSMM
31
Journal of consumer behaviour : an international research review
29
International journal of retail & distribution management
28
Public performance & management review
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
The journal of brand management : an international journal
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
24
Journal of marketing
24
Journal of political economy
24
Journal of the Academy of Marketing Science
24
Journal of business ethics : JOBE
23
Journal of food products marketing
23
Agricultural and resource economics review : ARER
22
Journal of hospitality marketing & management
21
The quarterly journal of economics
21
Young consumers : insight and ideas for responsible marketers
20
Journal of agricultural and applied economics
19
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Source
All
ECONIS (ZBW)
6,307
USB Cologne (EcoSocSci)
84
EconStor
74
Other ZBW resources
65
OLC EcoSci
14
RePEc
5
USB Cologne (business full texts)
1
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date (oldest first)
1
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
2
The interactive effects of product and
brand
portfolio strategies on
brand
performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
3
A double-edged sword : the effect of
brand
self-regulatory messages on
brand
attitude in the U.S.
Park, Jihye
;
Unnava, Hanumantha Rao
- In:
The journal of brand management : an international journal
31
(
2024
)
5
,
pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
7
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
8
Celebrity endorsement, self-
brand
connection and consumer-based
brand
equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
9
How
brand
concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
10
The attitudes of Saudi youth toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
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