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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ellis; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.; Pedersen, Paul M.; Walsh, Patrick - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
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A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.
Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243