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USA
Marketing
34,283
Relationship marketing
31,662
Beziehungsmarketing
31,003
Consumer behaviour
21,871
Konsumentenverhalten
21,668
Marketingmanagement
19,696
Einzelhandel
19,505
Marketing management
19,100
Retail trade
16,921
Theorie
9,151
Theory
9,096
Customer satisfaction
7,537
Kundenzufriedenheit
7,444
Deutschland
7,281
Germany
6,164
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5,852
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5,827
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5,327
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5,288
Social Web
4,316
Social web
4,312
Online-Handel
4,096
Online retailing
4,083
Verkauf
4,080
Lieferantenmanagement
4,051
Supplier relationship management
4,048
Electronic Commerce
4,047
Online-Marketing
4,047
Internet marketing
3,992
Selling
3,758
E-commerce
3,722
Markenartikel
3,522
Brand
3,469
Markenimage
3,443
Brand image
3,403
United States
3,286
Strategisches Management
2,989
Salespeople
2,928
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2,915
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272
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8
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19
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Kotler, Philip
18
Smith, Alan D.
17
Kaiser, Harry M.
12
Weitz, Barton A.
11
Neumark, David
10
Bernard, Andrew B.
9
Hortaçsu, Ali
9
Jensen, J. Bradford
9
Schott, Peter K.
9
Calantone, Roger J.
8
Einav, Liran
8
Grewal, Dhruv
8
Hawkins, Del I.
8
Lafontaine, Francine
8
Redding, Stephen
8
Homburg, Christian
7
Johnson, Michael D.
7
Kumar, V.
7
Malshe, Avinash
7
Perreault, William D.
7
Raman, Ananth
7
Syverson, Chad
7
Bresser, Rudi K. F.
6
Campbell, Jeffrey R.
6
Haltiwanger, John C.
6
Han, Heesup
6
Hartley, Robert F.
6
Hausman, Jerry A.
6
Kesavan, Saravanan
6
Korzenny, Felipe
6
Lakdawalla, Darius
6
Leibtag, Ephraim
6
Levy, Michael
6
Mothersbaugh, David L.
6
Song, Michael
6
Beatty, Sharon E.
5
Berndt, Ernst R.
5
Berry, Leonard L.
5
Ciccarella, Stephen
5
Cosgrove, Kenneth M.
5
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National Bureau of Economic Research
20
American Marketing Association
14
USA / Bureau of the Census
10
USA / General Accounting Office
6
American Management Association
3
California Agricultural Experiment Station
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
World Trade Organization
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Eurohandelsinstitut
2
Federal Reserve Bank of Chicago
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
IGI Global
2
USA / Department of Agriculture
2
USA / Economic Research Service
2
USA / Treasury Department
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Agence Europénne de Productivité
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little International Inc. <Wiesbaden>
1
Axel Springer Verlag, Marketing Anzeigen
1
Books on Demand GmbH <Norderstedt>
1
British Productivity Team on Retailing
1
Brookings Institution / Task Force on the Internet
1
Business Information Centre <Toronto>
1
CRC Press
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Christian-Albrechts-Universität zu Kiel / Institut für Weltwirtschaft
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Eisenhower Center for the Conservation of Human Resources
1
European Productivity Agency
1
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Working paper / National Bureau of Economic Research, Inc.
60
Journal of business research : JBR
36
Journal of marketing
32
Harvard business review : HBR
31
Journal of retailing and consumer services
30
European Journal of Marketing
26
The journal of personal selling & sales management : JPSSM
24
International journal of hospitality management
20
NBER working paper series
20
American journal of agricultural economics
19
International journal of retail & distribution management
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Journal of business ethics : JOBE
18
Journal of marketing theory and practice
18
Academy of Management journal : AMJ
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
The journal of services marketing
17
Business horizons
16
The electricity journal
16
Harvard-Business-Manager : das Wissen der Besten
15
International Journal of Retail & Distribution Management
15
Journal of advertising research
15
Journal of marketing channels : ... distribution systems, strategy, and management
15
Political marketing in the United States
15
SpringerLink / Bücher
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Marketing science
14
Working papers / Harvard Business School, Division of Research
14
The journal of business & industrial marketing
13
Journal of marketing management : MM
12
Services marketing quarterly
12
The American economic review
12
The journal of consumer marketing
12
Discussion paper / Centre for Economic Policy Research
11
International Journal of Bank Marketing
11
Journal of marketing theory and practice : JMTP
11
Monthly labor review : MLR
11
The international review of retail, distribution and consumer research
11
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Source
All
ECONIS (ZBW)
3,355
USB Cologne (EcoSocSci)
144
Other ZBW resources
94
EconStor
16
RePEc
6
BASE
3
OLC EcoSci
2
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1
Is suggestive
selling
effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth Harshkant
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
2
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
3
Salesperson slotting allowance authority in manufacturer-retailer negotiations
Rowe, William J.
;
Seevers, Matthew T.
;
Zemanek, James …
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
4
,
pp. 232-241
Persistent link: https://www.econbiz.de/10010463617
Saved in:
4
Salesperson's listening ability as an antecedent to relationship
selling
Drollinger, Tanya
;
Comer, Lucette B.
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009723091
Saved in:
5
Customer centered
selling
: sales techniques for a new world economy
Jolles, Robert L.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003865451
Saved in:
6
Not all adaptive
selling
to omni-consumers is influential : the moderating effect of product type
Yurova, Yuliya
;
Rippé, Cindy B.
;
Weisfeld-Spolter, Suri
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 271-277
Persistent link: https://www.econbiz.de/10011629299
Saved in:
7
Special issue on sales and customer development
Sharma, Arun
(
ed.
);
Syam, Niladri
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011822256
Saved in:
8
The challenger customer :
selling
to the hidden influencer who can multiply your results
Adamson, Brent
;
Dixon, Matthew
;
Spenner, Pat
;
Toman, Nick
-
2015
Introduction: the hardest part of
selling
solutions -- The dark side of customer consensus -- The mobilizer -- The art …
Persistent link: https://www.econbiz.de/10011458682
Saved in:
9
Demography and disappearing merchandise : how older workforces influence retail shrinkage
Avery, Derek R.
;
McKay, Patrick F.
;
Hunter, Emily M.
- In:
Journal of organizational behavior : OB ; the internat. …
33
(
2012
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009492341
Saved in:
10
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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