Not all adaptive selling to omni-consumers is influential : the moderating effect of product type
Yuliya Yurova, Cindy B. Rippé, Suri Weisfeld-Spolter, Fiona Sussan, Aaron Arndt
| Year of publication: |
January 2017
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|---|---|
| Authors: | Yurova, Yuliya ; Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Sussan, Fiona ; Arndt, Aaron |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 271-277
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| Subject: | Salesperson | Adaptive selling | Retailing | Multichannel consumer | Omni-channel | Purchase intention | Russia | U.S. | Singapore | U.K. | Hedonic | Utilitarian | Verkaufspersonal | Salespeople | Singapur | Konsumentenverhalten | Consumer behaviour | Russland | Verkauf | Selling | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | USA | United States | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.01.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629299