Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media marketing strategi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Mediensektor
4,025
Media industries
3,993
Communication media
1,486
Kommunikationsmedien
1,486
Deutschland
629
Medienwirtschaft
605
Germany
583
Theorie
429
Theory
425
Welt
348
World
346
Medienökonomik
293
Media economics
282
Social Web
247
Social web
247
EU-Staaten
242
EU countries
241
Mediennutzung
220
Media usage
219
Internet
207
Media coverage
194
Mediale Berichterstattung
194
United States
194
Digitale Medien
186
Digital media
185
Werbung
164
Advertising
154
Massenmedien
154
Medienmanagement
151
Kommunikation
144
Consumer behaviour
142
Konsumentenverhalten
142
Media management
142
Wettbewerb
140
Management
137
Fernsehen
135
Pluralism
135
Pluralismus
135
Strategisches Management
135
more ...
less ...
Online availability
All
Free
35
Undetermined
24
Type of publication
All
Book / Working Paper
139
Article
74
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Graue Literatur
41
Non-commercial literature
41
Working Paper
33
Arbeitspapier
31
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
11
Hochschulschrift
8
Lehrbuch
7
Textbook
7
Thesis
7
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Collection of articles written by one author
3
Fallstudie
3
Sammlung
3
Amtsdruckschrift
2
Bibliografie
2
Biografie
2
Glossar enthalten
2
Glossary included
2
Government document
2
Interview
2
Autobiografie
1
Biography
1
Company information
1
Conference paper
1
Firmeninformation
1
Konferenzbeitrag
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Statistik
1
more ...
less ...
Language
All
English
191
German
19
Undetermined
3
Author
All
Waldfogel, Joel
6
Durante, Ruben
5
Dyck, Alexander
5
Moss, David A.
5
Zingales, Luigi
5
Albarran, Alan B.
4
Oberholzer-Gee, Felix
4
Owen, Bruce M.
4
Alexander, Alison
3
Compaine, Benjamin
3
Della Vigna, Stefano
3
Djourelova, Milena
3
Herman, Edward S.
3
Jetter, Michael
3
Picard, Robert G.
3
Vogel, Harold L.
3
Ahuja, Prerna
2
Atwan, Robert
2
Bagdikian, Ben H.
2
Balles, Patrick
2
Beattie, Graham
2
Budzinski, Oliver
2
Chan-Olmsted, Sylvia M.
2
Chomsky, Noam
2
Compaine, Benjamin M.
2
Crawford, Gregory S.
2
Dahl, Gordon B.
2
Deb Gupta, Paramita
2
Dimmick, John W.
2
Doms, Mark E.
2
Greco, Albert N.
2
Gänßle, Sophia
2
Hoag, Anne
2
Ignatius, Adi
2
Knight, Brian G.
2
Kunz-Kaltenhäuser, Philipp
2
Matter, Ulrich
2
McChesney, Robert Waterman
2
McCombs, Maxwell E.
2
Morin, Norman
2
more ...
less ...
Institution
All
Stanford Institute for Economic Policy Research
2
Ad Age Group <New York, NY>
1
Börsen-Buchverlag
1
Council on Competitiveness
1
European Institute for the Media
1
Europäische Kommission
1
Federal Reserve Bank of San Francisco
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
IAMCR - International Association for Media and Communication Research
1
Leonard N. Stern School of Business
1
National Bureau of Economic Research
1
USA / Subcommittee on Alcoholism and Drug Abuse
1
more ...
less ...
Published in...
All
The journal of media economics
12
JMM : the international journal on media management
9
Working paper / National Bureau of Economic Research, Inc.
7
Discussion paper / Centre for Economic Policy Research
4
LEA's communication series
4
Journal of media business studies
3
Communications library
2
Discussion paper series / IZA
2
Discussion papers / Stanford Institute for Economic Policy Research
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Harvard business review : HBR
2
Information economics and policy : IEP
2
Intereconomics : review of European economic policy
2
Journal of economic issues : jei
2
Media management and economics series
2
Praeger special studies
2
The American economic review
2
Working Paper
2
Working paper
2
20 Media & Arts L. Rev
1
A UNSW Press book
1
AEI studies
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising Age
1
Applied economics letters
1
Barcelona GSE working paper series : working paper
1
Briefings
1
CESifo working papers
1
Comedia series
1
Communication manual
1
Communication textbook series
1
Contributions in political science
1
Contributions to the study of mass media and communications
1
Critical media studies
1
DUV / Wirtschaftswissenschaft
1
Departmental working papers / United States Naval Academy Department of Economics
1
Digitized labor : the impact of the internet on employment
1
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
1
Discussion papers / CEPR
1
EIM working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
204
USB Cologne (EcoSocSci)
6
EconStor
2
USB Cologne (business full texts)
1
Showing
1
-
10
of
213
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Crowdfunding for video games : factors that influence the success of and capital pledged for campaigns
Cha, Jiyoung
- In:
JMM : the international journal on media management
19
(
2017
)
3
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011749428
Saved in:
2
Media economics : theory and practice
Alexander, Alison
(
contributor
)
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004605355
Saved in:
3
Die Bewußtseins-Manager : Medienindustrie der USA ; Struktur und Einfluß
Schiller, Herbert I.
-
1976
Persistent link: https://www.econbiz.de/10004683382
Saved in:
4
Economics and freedom of expression : media structure and the first amendment
Owen, Bruce M.
-
1975
Persistent link: https://www.econbiz.de/10004621528
Saved in:
5
The media & business
Simons, Howard
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004808823
Saved in:
6
Triumph and erosion in the American media and entertainment industries
Steinbock, Dan
-
1995
Persistent link: https://www.econbiz.de/10004301956
Saved in:
7
Mass media and free trade : NAFTA and the cultural industries
MacAnany, Emile G.
(
contributor
)
-
1996
-
1. ed.
Persistent link: https://www.econbiz.de/10004337936
Saved in:
8
Who owns the media? : Competition and concentration in the mass media industry
Compaine, Benjamin M.
;
Gomery, Douglas
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10001433782
Saved in:
9
Management turnover and product market competition : empirical evidence from the US newspaper industry
Fee, C. Edward
;
Hadlock, Charles J.
- In:
The journal of business : B
73
(
2000
)
2
,
pp. 205-243
Persistent link: https://www.econbiz.de/10001469468
Saved in:
10
Special issue on the trends in media management for the 21st century
Shaver, Mary Alice
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001473365
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
