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Toward a contextually anchored service innovation typology

Paswan, Audhesh; D'Souza, Derrick Eron; Zolfagharian, … - In: Decision sciences : DS 40 (2009) 3, pp. 513-540

Persistent link: https://www.econbiz.de/10003885989

Environmental antecedents of channel opportunism

Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10003912727

The effect of financial resource availability and system size on ownership redirection in franchised channels of distribution

Dant, Rajiv P.; Paswan, Audhesh K. - In: Asia Pacific Journal of Marketing and Logistics 10 (1998) 2, pp. 85-107

Examines the effects of financial resource availability and system size on ownership redirection patterns – the argument that successful franchisors will acquire less successful franchisee units, resulting in corporate ownership – in 12 franchising business sectors. Discusses the theory of...

Persistent link: https://www.econbiz.de/10014674822

Conflicting stakeholder interests and natural gas : a macromarketing perspective

Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-358

Persistent link: https://www.econbiz.de/10009489724

Relationalism in marketing channels and marketing strategy

Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333

Persistent link: https://www.econbiz.de/10009010674

Higher education institutions : satisfaction and loyalty among international students

Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10003865248

Cross-functional integration and new product success : an empirical investigation of the findings

Troy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of marketing 72 (2008) 6, pp. 132-146

Persistent link: https://www.econbiz.de/10003782534

Flipping the script : consumers' propensity for self-medication

Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E. - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 448-462

Persistent link: https://www.econbiz.de/10012607670