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The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
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Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin; Tinkham, Spencer F. - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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Role of fresh start mindset framing in reducing stigma and promoting mental health help-seeking behavior
Lee, Yoon-Joo; Yoon, Hye Jin; Joo, Jinho - In: Journal of consumer behaviour 22 (2023) 3, pp. 701-720
Persistent link: https://www.econbiz.de/10014326222