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Cultural differences in consumer impatience
Chen, Haipeng; Ng, Sharon; Rao, Akshay R. - 2009
Persistent link: https://www.econbiz.de/10003785566
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Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
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The price of launching a new product : empirical evidence on factors affecting the relative magnitude of slotting allowances
Rao, Akshay R.; Mahi, Humaira - 2001
Persistent link: https://www.econbiz.de/10001660110
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Four more years : presidential elections, comparative mindset, and managerial decisions
Xu, Alison Jing; Moorman, Christine; Qin, Vivian Yue; … - In: Academy of Management journal : AMJ 63 (2020) 5, pp. 1370-1394
Persistent link: https://www.econbiz.de/10012390009