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USA
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Sportmarketing
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Ferreira, Mauricio
6
Bennett, Gregg
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Lee, Jaedeock
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Hall, Todd K.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
Understanding senior sport practicipants' choice of regional senior games using a preference map
Hall, Todd
;
Ferreira, Mauricio
- In:
International journal of sport management and marketing …
12
(
2012
)
3/4
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009739376
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2
Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes
Dees, Windy
;
Bennett, Gregg
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10003965844
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3
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
4
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
5
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
6
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
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