Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Mauricio Ferreira; Todd K. Hall; Gregg Bennett
| Year of publication: |
2008
|
|---|---|
| Authors: | Ferreira, Mauricio ; Hall, Todd K. ; Bennett, Gregg |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 6, p. 734-761
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| Subject: | Sport | Sports | Sponsoring | Sponsorship | Markenführung | Brand management | Zielgruppe | Target group | Softdrink-Industrie | Soft drink industry | Multivariate Analyse | Multivariate analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003789769