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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Consumption expression of ideological resistance
Russell, Cristel Antonia; Russell, Dale W.; Neijens, … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1715-1724
Persistent link: https://www.econbiz.de/10009539445
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Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior
Russell, Cristel; Russell, Dale; Klein, Jill - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090