Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior

Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

Russell, Cristel, (2011)

Ambivalence Toward a Country and Consumers’ Willingness to Buy Emblematic Brands : The Differential Predictive Validity of Objective and Subjective Ambivalence Measures on Behavior

Russell, Cristel, (2015)

Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Russell, Dale, (2010)