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Truth, lies, and advertising : the art of account planning
Steel, Jon - 1998
Persistent link: https://www.econbiz.de/10004367000
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10004915043
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Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
Haas, Alexander - 2000
Persistent link: https://www.econbiz.de/10001534146
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J. - 1993
Persistent link: https://www.econbiz.de/10000856009
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R. - 1993
Persistent link: https://www.econbiz.de/10000876065
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Kundenorientierung und Markthandlung
Johnson, Michael D. - 2001
Persistent link: https://www.econbiz.de/10001546507
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249
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International marketing : analysis and strategy
Onkvisit, Sak; Shaw, John J. - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10001808893