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Reading "the marketing revolution" through the prism of the FBI

Tadajewski, Mark - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 90-107

Persistent link: https://www.econbiz.de/10003979645

Quaker travels, fellow traveler? : Wroe Alderson's visit to Russia during the cold war

Tadajewski, Mark - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 303-324

Persistent link: https://www.econbiz.de/10003893488

Promoting the consumer society : Ernest Dichter, the Cold War and FBI

Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211

Persistent link: https://www.econbiz.de/10009758439

Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice

Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323

Persistent link: https://www.econbiz.de/10009561214

The politics of the behavioural revolution in organization studies

Tadajewski, Mark - In: Organization : the critical journal of organization, … 16 (2009) 5, pp. 733-754

Persistent link: https://www.econbiz.de/10003885484

The ordering of marketing theory : the influence of McCarthyism and the cold war

Tadajewski, Mark - 2008

Persistent link: https://www.econbiz.de/10003644108

Eventalizing the marketing concept

Tadajewski, Mark - In: Historical research in marketing management, (pp. 91-117). 2018

Persistent link: https://www.econbiz.de/10011926741

Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life

Tadajewski, Mark - In: The Routledge companion to marketing and feminism, (pp. 31-44). 2022

Persistent link: https://www.econbiz.de/10014474306

The fashion gap: the Cold War politics of American and Soviet fashion, 1945-1959

Amerian, Stephanie M. - In: Journal of Historical Research in Marketing 8 (2016) 1, pp. 65-82

Purpose – The purpose of this paper is to examine the role that fashion played in the Cold War competition between the USA and the Soviet Union during the period from 1945 to 1959. Design/methodology/approach – This paper begins by situating fashion within the larger American efforts of...

Persistent link: https://www.econbiz.de/10014873499

History of marketing thought ; Volume 1

Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2008

Persistent link: https://www.econbiz.de/10003643548