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Marketing science
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Retail supply chain management : quantitative models and empirical studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
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2
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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3
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
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2009
Persistent link: https://www.econbiz.de/10003928447
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4
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science
29
(
2010
)
4
,
pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
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5
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
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6
Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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7
Employee attitudes, customer satisfaction, and sales performance : assessing the linkages in US grocery stores
Simon, Daniel H.
;
Gómez, Miguel I.
;
McLaughlin, Edward
; …
- In:
Managerial and decision economics : MDE ; the …
30
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003793840
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8
Models of job preference for Stanford MBA's '78
Montgomery, David B.
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003847361
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9
Guest satisfaction and restaurant performance
Gupta, Sachin
;
McLaughlin, Edward
;
Gómez, Miguel I.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 370-385)
.
2010
Persistent link: https://www.econbiz.de/10008667129
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10
A micro-level diffusion model for new drug adoption
Liu, Qiang
;
Gupta, Sachin
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 372-384
Persistent link: https://www.econbiz.de/10009559970
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