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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
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Happiness for sale : do experiential purchases make consumers happier than material purchases?
Nicolao, Leonardo; Irwin, Julie R.; Goodman, Joseph K. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10003880176