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Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin, Pierre; Moore, Mary Ann; Goldsmith, Ronald E. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 193-207

This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Persistent link: https://www.econbiz.de/10014896508

Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine

Hauteville, François d' - In: New developments and approaches in consumer behavior …, (pp. 289-305). 1998

Persistent link: https://www.econbiz.de/10001299787

Nonstore shopping among senior citizens

Kilsheimer, Jacqueline C. - In: Akron business and economic review 22 (1991) 2, pp. 203-213

Persistent link: https://www.econbiz.de/10001108698

Status consumption and price sensitivity

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Kim, Daekwan - In: Journal of marketing theory and practice 18 (2010) 4, pp. 323-338

Persistent link: https://www.econbiz.de/10008666973

Materialism and brand engagement as shopping motivations

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Clark, … - In: Journal of retailing and consumer services 18 (2011) 4, pp. 278-284

Persistent link: https://www.econbiz.de/10009232592

A services perspective for text message coupon customization

Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 244-257

Persistent link: https://www.econbiz.de/10009486393

Black Friday and Cyber Monday : understanding consumer intentions on two major shopping days

Swilley, Esther; Goldsmith, Ronald E. - In: Journal of retailing and consumer services 20 (2013) 1, pp. 43-50

Persistent link: https://www.econbiz.de/10009702212

An analysis of factors affecting fashion opinion leadership and fashion opinion seeking

Goldsmith, Ronald E.; Clark, Ronald A. - In: Journal of fashion marketing and management 12 (2008) 3, pp. 308-322

Persistent link: https://www.econbiz.de/10003761543

Assessing the impact of corporate credibility and technology acceptance on online shopping

Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 3, pp. 199-216

Persistent link: https://www.econbiz.de/10003472024

The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce

Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 370-384

Persistent link: https://www.econbiz.de/10003543565