Narrow search
Showing 1 - 6 of 6
Cover Image
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B. - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Cover Image
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Cover Image
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.; Grove, Stephen J.; Raymond, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 23-43
Persistent link: https://www.econbiz.de/10003926386
Cover Image
Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.; Raymond, Mary Anne; Ladd, Stacey D. - In: Health marketing quarterly 26 (2009/10) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Cover Image
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Cover Image
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness
Siemens, Jennifer Christie; Raymond, Mary Anne; Choi, Yunsik - In: Journal of marketing theory and practice : JMTP 28 (2020) 2, pp. 187-195
Persistent link: https://www.econbiz.de/10012483453