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Measuring college students' choice criteria of credit cards : scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
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A comparative study of the U.S. and Ghana college students' perceptions of advertising-in-general and impact on purchase intentions
Blankson, Charles; Nukpezah, Julius A.; Opoku, Robert A. - In: Journal of African business 26 (2025) 1, pp. 65-87
Persistent link: https://www.econbiz.de/10015189480
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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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The attraction of the sizzle : a service investment model
Boakye, Kwabena G.; Kwon, Junhyuk; Blankson, Charles; … - In: Quality management journal : QMJ 19 (2012) 4, pp. 24-38
Persistent link: https://www.econbiz.de/10009659102
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The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions
Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10009659103
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College students consumption of credit cards
Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 567-585
Persistent link: https://www.econbiz.de/10009668457
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West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles; Spears, Nancy; Hinson, Robert - In: Journal of international consumer marketing 24 (2012) 3, pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
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Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria
Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10003824278
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Market orientation : an option for universities to adopt?
Tran, Trang P.; Blankson, Charles; Roswinanto, Widyarso - In: International journal of nonprofit and voluntary sector … 20 (2015) 4, pp. 347-365
Persistent link: https://www.econbiz.de/10011493612
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A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France
Juusola, Katariina; Boakye, Kwabena G.; Blankson, Charles; … - In: International journal of bank marketing 41 (2023) 7, pp. 1743-1768
Persistent link: https://www.econbiz.de/10014470730