Narrow search
Showing 1 - 6 of 6
Cover Image
Dimensions of the dog-human relationship : a segmentation approach
Boya, Unal O.; Dotson, Michael J.; Hyatt, Eva M. - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 133-143
Persistent link: https://www.econbiz.de/10009611642
Cover Image
Celebrating together : generational cohort differences in game-day tailgating rituals
Albinsson, Pia A.; Shows, G. David; Boya, Unal O. - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10012648603
Cover Image
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel; McNeil, Chris R.; Pouder, Richard W.; Daly, … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Cover Image
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
Cover Image
Perceived source credibility of social media influencers and consumer attitudes toward brands : an exploration of differences between India and the United States
Nafees, Lubna; Cook, Christy; Nikolov, Atanas; … - In: Contemporary issues in social media marketing, (pp. 326-347). 2025
Persistent link: https://www.econbiz.de/10015358461
Cover Image
Collaborative consumption participation intentions : a cross-cultural study of Indian and U.S. consumers
Perera, B. Yasanthi; Albinsson, Pia A.; Nafees, Lubna; … - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 70-89
Persistent link: https://www.econbiz.de/10013541951