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USA
Advertising
26
Werbung
21
Consumer behaviour
20
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United States
13
Advertising effects
9
Werbewirkung
9
Children
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Carlson, Les
7
Raymond, Mary Anne
6
Hopkins, Christopher D.
5
Shanahan, Kevin J.
3
Blackford, Benjamin J.
2
Gentry, James W.
2
Harrison, Robert L.
2
Choi, Jayoung
1
Choi, Yunsik
1
Grove, Stephen J.
1
Gupta, Aditya
1
Harrison, Robert
1
Jones, Scott A.
1
Kangun, Norman
1
LaForge, Mary C.
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Ladd, Stacey D.
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Mazis, Michael B.
1
Mohan, M. P. Ram
1
Pickett, Gregory
1
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1
Tanner, John F.
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Advertising and violence : concepts and perspectives
1
Health marketing quarterly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of general management
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
2
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
3
The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.
;
Jones, Scott A.
;
Pickett, Gregory
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
Saved in:
4
Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.
;
Grove, Stephen J.
;
Raymond, …
- In:
Journal of internet commerce
8
(
2009
)
1/2
,
pp. 23-43
Persistent link: https://www.econbiz.de/10003926386
Saved in:
5
Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.
;
Raymond, Mary Anne
;
Ladd, Stacey D.
- In:
Health marketing quarterly
26
(
2009/10
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Saved in:
6
The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness
Siemens, Jennifer Christie
;
Raymond, Mary Anne
;
Choi, Yunsik
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10012483453
Saved in:
7
Demographic discontinuity : another explanation for consumerism?
Carlson, Les
- In:
Journal of consumer affairs : official publication of …
22
(
1988
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10001062435
Saved in:
8
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
9
Family public policy in the United States
Carlson, Les
;
Harrison, Robert
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10008758123
Saved in:
10
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
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