The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Kevin J. Shanahan, Christopher D. Hopkins, and Les Carlson
| Year of publication: |
2010
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|---|---|
| Authors: | Shanahan, Kevin J. ; Hopkins, Christopher D. ; Carlson, Les |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 2, p. 219-231
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| Subject: | Nonprofit-Marketing | Nonprofit marketing | Drogenpolitik | Drug policy | Fundraising | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759844