The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Kevin J. Shanahan, Christopher D. Hopkins, and Les Carlson
| Year of publication: |
2008
|
|---|---|
| Authors: | Shanahan, Kevin J. ; Hopkins, Christopher D. ; Carlson, Les |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 2, p. 65-78
|
| Subject: | Social Marketing | Social marketing | Rauchen | Smoking | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Printwerbung | Print advertising | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807886