The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements
| Year of publication: |
2008
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|---|---|
| Authors: | Shanahan, Kevin J. ; Hopkins, Christopher D. ; Carlson, Les |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 30.2008, 2, p. 65-78
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