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The Internet has the potential to alter many aspects of current marketing theory and practice. Most early research studies have focused on the role of the Internet as a promotional tool. More recently, case‐based studies are beginning to emerge on how the Internet may alter the marketing...
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United Kingdom employers in recently privatized and public sector organizations are relying heavily on management training as an intervention mechanism to increase employee productivity. A survey of south‐west organizations confirmed this increase in training activity. Managers, however, did...
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The purpose of the paper is to examine whether UK banks recognize that population ageing and the increasing wealth the over-50 age group, relative to younger people in the 18-49 year age group, mean the older consumer offers an increasingly important target market to sustain business...
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