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~subject:"Unternehmenserfolg"
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53
Journal of business research : JBR
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SpringerLink / Bücher
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25
NBER working paper series
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NBER Working Paper
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Political marketing in the United States
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Disaster management handbook
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Journal of business-to-business marketing
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The journal of business & industrial marketing
11
American journal of agricultural economics
10
Darden Case
10
Marketing in the emerging markets of Islamic countries
10
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9
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Management international review : mir ; journal of international business
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The changing nature of doing business in transition economies
9
Does marketing need reform? : fresh perspectives on the future
8
European research studies
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Production and operations management : an international journal of the Production and Operations Management Society
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Marktorientierte Unternehmensführung und Unternehmenserfolg
Fritz, Wolfgang
-
Technische Universität <Braunschweig> / Institut für …
-
1993
Die unternehmenspolitische Bedeutung des
Marketing
ist seit langem umstritten. Diese Untersuchung belegt empirisch …
Persistent link: https://www.econbiz.de/10005870044
Saved in:
2
Brand Equity
Management
vs. Customer Equity
Management
?Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
Universität <Bremen> / Lehrstuhl für Innovatives …
-
2005
, die sich unter den Begriff
Marketing
Performance
Management
zusammenfassen lassen... …
Persistent link: https://www.econbiz.de/10009022085
Saved in:
3
Modern
marketing
: dynamics and
management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
4
Comparative
management
and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Dynamic
management
in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
6
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
7
Organizing and managing the
marketing
function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
8
Industrial
marketing
management
: cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
9
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
10
Perspectives in
management
,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
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