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Antecedents to consumer perceptions of sacredness in extended service experiences : the case of Golf

McGinnis, Lee Phillip; Gentry, James W.; Gao, Tao - In: Journal of service research : JSR 15 (2012) 4, pp. 474-488

Persistent link: https://www.econbiz.de/10009673010

Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224

Persistent link: https://www.econbiz.de/10009514392

Independent musicians' needs for and satisfaction with business services from external providers : an exploratory study

Gao, Tao; Delava, Brittanie; Doyle, Myke; Shingler, Matt; … - In: Services marketing quarterly 30 (2009) 2, pp. 104-121

Persistent link: https://www.econbiz.de/10003846798

Effects of social bonding in business-to-business relationships

Schakett, Tammy; Flaschner, Alan; Gao, Tao Tony; … - In: Journal of relationship marketing : innovations & … 10 (2011) 4, pp. 264-280

Persistent link: https://www.econbiz.de/10009492515

Using self-congruity and ideal congruity to predict purchase motivation

Sirgy, M. Joseph - In: Journal of business research : JBR 13 (1985) 3, pp. 195-206

Persistent link: https://www.econbiz.de/10001021721

Real estate marketing : strategy, personal selling, negotiation, management, and ethics

Sirgy, M. Joseph - 2014

Persistent link: https://www.econbiz.de/10010364796

Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Marta, Janet K.M.; Singhapakdi, Anusorn; Lee, Dong-Jin; … - In: Journal of Business Research 66 (2013) 3, pp. 381-389

Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S....

Persistent link: https://www.econbiz.de/10010869823

Marketing as social behavior : a general systems theory

Sirgy, M. Joseph - 1984

Persistent link: https://www.econbiz.de/10000583770

The effects of ethics institutionalization on marketing managers : the mediating role of implicit institutionalization and the moderating role of socialization

Singhapakdi, Anusorn; Sirgy, M. Joseph; Lee, Dong-jin; … - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10003955674

Foundational research on consumer welfare : opportunities for a transformative consumer research agenda

Andreasen, Alan R.; Goldberg, Marvin E.; Sirgy, M. Joseph - In: Transformative consumer research for personal and …, (pp. 25-65). 2012

Persistent link: https://www.econbiz.de/10009259665