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United States
Consumer behaviour
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Konsumentenverhalten
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Preismanagement
10
Pricing strategy
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Game theory
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Internet marketing
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Online-Marketing
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game theory
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Verkaufsförderung
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Werbewirkung
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Online retailing
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Online-Handel
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pricing
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Price
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Price discrimination
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Rabatt
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USA
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promotions
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Rao, Ram C.
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Murthi, B. P. S.
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Steffes, Erin M.
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Jain, Dipak
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Journal of financial services marketing : JFSM
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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ECONIS (ZBW)
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Effect of price on the demand for durables : modeling, estimation, and findings
Jain, Dipak
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10001086818
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2
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
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3
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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