Why are some modes of acquisition more profitable? : a study of the credit card industry
Erin M. Steffes; B. P. S. Murthi; RAm C. Rao
| Year of publication: |
2011
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|---|---|
| Authors: | Steffes, Erin M. ; Murthi, B. P. S. ; Rao, Ram C. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 16.2011/12, 2, p. 92-100
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| Subject: | Kundengewinnung | Customer acquisition | Kundenwert | Customer value | Dienstleistungsmarketing | Services marketing | Kreditkartengesellschaft | Credit card industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009385087