Advanced customer analytics : strategic value through integration of relationship-oriented big data
Brent Kitchens, David Dobolyi, Jingjing Li, and Ahmed Abbasi
| Year of publication: |
2018
|
|---|---|
| Authors: | Kitchens, Brent ; Dobolyi, David ; Li, Jingjing ; Abbasi, Ahmed |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 2, p. 540-574
|
| Subject: | big data | customer acquisition | customer analytics | customer expansion | data integration | data management | design science | IT strategic value | relationship marketing | customer retention | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Data Mining | Data mining | Informationsmanagement | Information management | Kundenanalyse | Customer analysis | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2018.1451957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011885766