Advanced customer analytics : strategic value through integration of relationship-oriented big data
Year of publication: |
2018
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Authors: | Kitchens, Brent ; Dobolyi, David ; Li, Jingjing ; Abbasi, Ahmed |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 2, p. 540-574
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Subject: | big data | customer acquisition | customer analytics | customer expansion | data integration | data management | design science | IT strategic value | relationship marketing | customer retention | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Data Mining | Data mining | Informationsmanagement | Information management | Kundenanalyse | Customer analysis | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Betriebliches Informationssystem | Business intelligence system |
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