Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Jingjing Li, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Jingjing ; Abbasi, Ahmed ; Cheema, Amar ; Abraham, Linda B. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 4, p. 127-146
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| Subject: | customer journey | hedonic and utilitarian products | information sources | path to purchase | touchpoint management | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Beziehungsmarketing | Relationship marketing | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920911628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231652