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A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10003824272

Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally

Walsh, Gianfranco; Bartikowski, Boris - In: Journal of Business Research 66 (2013) 8, pp. 989-995

This study investigates the mediating role of customer satisfaction in the relationships between two types of corporate associations (corporate ability and corporate social responsibility) and two behavioral outcomes (word of mouth and loyalty intentions). In addition, the authors explore...

Persistent link: https://www.econbiz.de/10011050006

Culture and age as moderators in the corporate reputation and loyalty relationship

Bartikowski, Boris; Walsh, Gianfranco; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 9, pp. 966-972

Persistent link: https://www.econbiz.de/10009241411

Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally

Walsh, Gianfranco; Bartikowski, Boris - In: Journal of business research : JBR 66 (2013) 8, pp. 989-995

Persistent link: https://www.econbiz.de/10009755381

Achieving brand loyalty through sponsorship : the role of fit and self-congruity

Mazodier, Marc; Merunka, Dwight - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 807-820

Persistent link: https://www.econbiz.de/10009679034