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USA wine consumers' self-expansion to territorial brand attachment
Coyne, Matthew; Assaf, A. Georges; Uysal, Muzaffer - In: International journal of hospitality management 131 (2025), pp. 1-13
Persistent link: https://www.econbiz.de/10015434889
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Lable design : impact on millennials' perceptions of wine
Henley, Celia D.; Fowler, Deborah C.; Yuan, Jingxue Jessica - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10009008219
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Do millennial generation's wine preferences of the "new world" differ from the "old world"? : a pilot study
Magistris, Tiziana de; Groot, Etiénne; Gracia, Azucena; … - In: International journal of wine business research : IJWBR 23 (2011) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10009244341
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Don't judge a wine by its closure : price premiums for corks in the U.S. wine market
Bekkerman, Anton; Brester, Gary Wayne - In: Journal of wine economics 14 (2019) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10012268656
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Culture at arm's length : the effects of analytic-holistic thinking on visual aesthetics in brand selfies taken by Chinese, Russian, and U.S. consumers
Shabalina, Olga; Nelson, Michelle R.; Lobodenko, Lidiia K. - In: Journal of current issues and research in advertising 44 (2023) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10014234464
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A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.
Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501
Persistent link: https://www.econbiz.de/10015192434
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ellis; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.; Winterich, Karen Page; Mittal, Vikas - In: The journal of product & brand management 19 (2010) 2, pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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Single-brand retailers : building brand loyalty in the off-line environment
Jones, Robert; Kim, Youn-kyung - In: Journal of retailing and consumer services 18 (2011) 4, pp. 333-340
Persistent link: https://www.econbiz.de/10009232574