Single-brand retailers : building brand loyalty in the off-line environment
Year of publication: |
2011
|
---|---|
Authors: | Jones, Robert ; Kim, Youn-kyung |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 4, p. 333-340
|
Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | USA | United States |
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