Single-brand retailers: Building brand loyalty in the off-line environment
Year of publication: |
2011
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Authors: | Jones, Robert ; Kim, Youn-Kyung |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 18.2011, 4, p. 333-341
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