Showing 1 - 10 of 12
Persistent link: https://www.econbiz.de/10001787802
Persistent link: https://www.econbiz.de/10009516743
Persistent link: https://www.econbiz.de/10010511387
Persistent link: https://www.econbiz.de/10010514501
Persistent link: https://www.econbiz.de/10003866999
Companies spend billions of dollars online for paid links to branded search terms. Measuring the effectiveness of this marketing spending is hard. Blake, Nosko and Tadelis (2015) ran an experiment with eBay, showing that when the company suspended paid search, most of the traffic still ended up...
Persistent link: https://www.econbiz.de/10011735935
Persistent link: https://www.econbiz.de/10011741631
Persistent link: https://www.econbiz.de/10003962235
Persistent link: https://www.econbiz.de/10012131106
Persistent link: https://www.econbiz.de/10012161536