article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory … increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover …

A two-stage Rotterdam model is estimated to determine the effects of advertising on the demand for non …-alcoholic beverages in the United States. Results suggest that advertising has no effect on the demand for non-alcoholic beverages taken … as a group. However, the hypothesis that advertising has no effect on the distribution of demand within the non …