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Toward a contextually anchored service innovation typology
Paswan, Audhesh; D'Souza, Derrick Eron; Zolfagharian, … - In: Decision sciences : DS 40 (2009) 3, pp. 513-540
Persistent link: https://www.econbiz.de/10003885989
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Environmental antecedents of channel opportunism
Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10003912727
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Conflicting stakeholder interests and natural gas : a macromarketing perspective
Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-358
Persistent link: https://www.econbiz.de/10009489724
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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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Higher education institutions : satisfaction and loyalty among international students
Paswan, Audhesh K.; Ganesh, Gopala - In: Journal of marketing for higher education 19 (2009) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10003865248
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Cross-functional integration and new product success : an empirical investigation of the findings
Troy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of marketing 72 (2008) 6, pp. 132-146
Persistent link: https://www.econbiz.de/10003782534
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Flipping the script : consumers' propensity for self-medication
Rajamma, Rajasree K.; Paswan, Audhesh K.; Pelton, Lou E. - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10012607670