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United States
Consumer behaviour
78
Konsumentenverhalten
77
Perception
19
Theorie
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Theory
19
Wahrnehmung
19
India
18
Indien
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Armut
15
Poverty
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Marketing management
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Marketingmanagement
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Social mobility
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Soziale Mobilität
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Experiment
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Market research
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Marktforschung
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Armutsbekämpfung
10
Poverty reduction
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Cognition
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Kognition
9
Advertising
8
Brand image
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Werbung
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Advertising effects
7
Brand management
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Emotion
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Ländliche Armut
7
Markenimage
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Preismanagement
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Pricing strategy
7
Rural poverty
7
Werbewirkung
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Markenführung
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Marketing
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Psychology of advertising
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USA
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Werbepsychologie
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Cause-Related Marketing
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English
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Krishna, Aradhna
4
Elder, Ryan S.
2
Krishna, Anirudh
2
Aydinoglu, Nilufer Z.
1
Slemrod, Joel
1
Wansink, Brian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International tax and public finance
1
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
1
Sensory marketing : research on the sensuality of products
1
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ECONIS (ZBW)
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One illness away : why people become poor and how they escape poverty
Krishna, Anirudh
-
2010
Persistent link: https://www.econbiz.de/10003969389
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2
Who became poor, who escaped poverty, and why? : developing and using a retrospective methodology in five countries
Krishna, Anirudh
- In:
Journal of policy analysis and management : the journal …
29
(
2010
)
2
,
pp. 351-372
Persistent link: https://www.econbiz.de/10003961807
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3
Behavioral public finance : tax design as price presentation
Krishna, Aradhna
;
Slemrod, Joel
- In:
International tax and public finance
10
(
2003
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10001761755
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4
Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.
;
Krishna, Aradhna
;
Wansink, Brian
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 343-357)
.
2010
Persistent link: https://www.econbiz.de/10003933308
Saved in:
5
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
6
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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