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The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan; Ogle, Jennifer Paff; Hyllegard, Karen H. - In: Journal of marketing communications 16 (2010) 4, pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
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Application of the stimulus-organism-response model to the retail environment : the role of hedonic motivation in impulse buying behavior
Chang, Hyo Jung; Eckman, Molly; Yan, Ruoh-nan - In: The international review of retail, distribution and … 21 (2011) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10009260851
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An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley; Yan, Ruoh-nan - In: Journal of fashion marketing and management 17 (2013) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10009771283
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777