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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Consumer behaviour
105,996
Konsumentenverhalten
103,553
Theorie
19,721
Theory
19,471
Performance measurement
19,425
Brand management
19,263
Markenführung
18,849
Performance-Messung
18,636
Relationship marketing
14,360
Beziehungsmarketing
14,310
Product quality
12,634
Produktqualität
12,617
Markenartikel
12,356
Brand image
12,109
Markenimage
11,992
Brand
11,283
Online-Handel
8,951
Online retailing
8,938
Customer satisfaction
8,219
Social Web
8,029
Social web
8,024
Kundenzufriedenheit
8,002
Service quality
7,334
Dienstleistungsqualität
7,241
Deutschland
6,699
USA
6,550
Online-Marketing
6,355
Internet marketing
6,324
United States
6,214
Germany
6,052
Experiment
5,713
Einzelhandel
5,648
Retail trade
5,577
Werbewirkung
5,510
Advertising effects
5,446
Electronic Commerce
5,231
Marketingmanagement
5,218
Marketing management
5,198
E-commerce
5,073
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Undetermined
2,081
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1,205
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212
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3,774
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1,023
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1
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Arbeitspapier
128
Hochschulschrift
74
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54
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Konferenzbeitrag
41
Collection of articles of several authors
25
Sammelwerk
25
Aufsatzsammlung
16
Case study
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Fallstudie
16
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11
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11
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6
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5
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4
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3
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English
4,704
German
86
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3
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Frigo, Mark L.
10
Needles, Belverd E.
10
Powers, Marian
10
Saunila, Minna
10
Mester, Loretta J.
9
Hughes, Joseph P.
8
Devinney, Timothy Michael
7
Elbanna, Said
7
Gunasekaran, Angappa
7
Huo, Baofeng
7
Kweh, Qian Long
7
Laukkanen, Tommi
7
Lu, Wen-Min
7
Yang, Jie
7
Yang, Yang
7
Zaim, Selim
7
Ahuja, Inderpreet Singh
6
Asiaei, Kaveh
6
Assaf, A. Georges
6
Atkin, David
6
Hirvonen, Saku
6
Johnson, Gerry
6
Lee, Seoki
6
Osman, Adam
6
Rahman, Mahabubur
6
Shigaev, Anton
6
Siddiqui, Danish Ahmed
6
Tarí, Juan José
6
Tatoğlu, Ekrem
6
Waal, André de
6
Yip, George S.
6
Yu, Wantao
6
Abdel-Maksoud, Ahmed
5
Alfaro, Laura
5
Awino, Zachary B.
5
Baird, Kevin
5
Bao, Ge
5
Bontis, Nick
5
Chatterjee, Sheshadri
5
Chavez, Roberto
5
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National Bureau of Economic Research
7
World Bank
5
OECD
4
European Commission / Joint Research Centre
3
Organisation for Economic Co-operation and Development
3
De Gruyter Oldenbourg
2
INSEAD
2
National Industrial Conference Board
2
Peter Lang GmbH
2
Rheinisch-Westfälische Technische Hochschule Aachen
2
Air Force Project Rand
1
American Institute of Certified Public Accountants / Committee on Social Measurement
1
Apress L.P.
1
Australien / Department of Social Security
1
Bangladesh Institute of Bank Management
1
British Institute of Management
1
Campus Verlag
1
Confederation of British Industry
1
Confederation of British Industry / Economics Staff
1
Deggendorfer Forum zur Digitalen Datenanalyse
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Edward Elgar Publishing
1
European Central Bank
1
European Commission / Directorate-General for Employment, Social Affairs and Inclusion
1
European Commission / Statistical Office of the European Union
1
European Institute of Public Administration
1
Europäische Gemeinschaften / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fraunhofer IRB-Verlag
1
Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik
1
Harvard Graduate School of Business Administration
1
Horváth & Partner <Stuttgart>
1
Horváth & Partners
1
ICF International
1
IGI Global
1
International Development Research Centre (Canada)
1
International Transport Forum
1
Ken Blanchard Companies
1
Kerkhoff Competence Center of Supply Chain Management
1
One World Marketing
1
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Published in...
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Journal of business research : JBR
67
International journal of production economics
55
International journal of hospitality management
43
International journal of production research
39
The international journal of productivity and performance management
35
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of productivity and quality management : IJPQM
33
Total quality management & business excellence
33
The international journal of productivity and performance management : IJPPM
32
Benchmarking : an international journal ; BIJ
30
Cogent business & management
26
International journal of quality & reliability management
26
Public performance & management review
25
Journal of business ethics : JOBE
24
Benchmarking : an international journal
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
23
The journal of business & industrial marketing
23
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
23
Finance research letters
22
Corporate social responsibility and environmental management
21
International journal of business performance management
21
Journal of business economics and management
19
International journal of business excellence : IJBEX
18
International journal of economics and financial issues : IJEFI
17
Global business review
16
Journal of Asian finance, economics and business : JAFEB
16
International journal of economics and finance
15
Journal of industrial engineering and management : JIEM
15
Journal of operations management
15
Management decision : MD
15
Measuring business excellence : the journal of organizational performance management
15
Strategic management journal
15
The TQM journal : the international review of organizational improvement
15
The international journal of human resource management
15
Business process management journal
14
International journal of business excellence
14
International journal of contemporary hospitality management
14
International journal of learning and intellectual capital
14
Journal of management : JOM
14
Journal of open innovation : technology, market, and complexity
14
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Source
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ECONIS (ZBW)
4,789
USB Cologne (EcoSocSci)
5
EconStor
2
OLC EcoSci
2
Showing
1
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10
of
4,798
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date (newest first)
date (oldest first)
1
Effects of marketing indicators application on
brand
evaluation
Janjić, Ljubica
;
Arsić, Ljiljana
;
Anđelković, Žaklina
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
Saved in:
2
Two paths to customer
loyalty
: the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Performance
brand
placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
4
The impact of customer-based
brand
equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
5
An empirical study of the antecedents and consequences of
brand
engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
Performing identities : processes of
brand
and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
7
The impact of
brand
rating dispersion on firm value
Luo, Xueming
;
Raithel, Sascha
;
Wiles, Michael A.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 399-415
Persistent link: https://www.econbiz.de/10009755683
Saved in:
8
How
brand
attributes drive financial performance : Report No. 05-111
Mizik, Natalie
;
Jacobson, Robert
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10003201679
Saved in:
9
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
10
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
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