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A conscientious corporate brand model : a Taiwanese assessment
Lee, Tzong-ru; Mysen, Tore; Svensson, Göran - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 256-267
Persistent link: https://www.econbiz.de/10009553097
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An examination of the codes of ethics artefacts in top Taiwanese companies
Lee, Tzong-ru; Svensson, Göran; Wood, Greg; Callaghan, … - In: International journal of electronic customer … 3 (2009) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10003850186
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Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10010184598
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Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
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Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.; Singh, Jang; Svensson, Göran; … - In: The journal of business & industrial marketing 28 (2013) 8, pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
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Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker; Aydinlik, Arzu Ulgen; Svensson, Göran; … - In: International journal of business and globalisation : IJBG 10 (2013) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10009783199