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~subject:"Unternehmensethik"
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Unternehmensethik
Consumer behaviour
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Advertising effects
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Zahlungsbereitschaftsanalyse
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advertising
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distraction
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Advertising ethics
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Boush, David M.
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Madrigal, Robert
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Xie, Guang-Xin
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Journal of business ethics : JOBE
1
Psychology & marketing
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ECONIS (ZBW)
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Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert
;
Boush, David M.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 538-564
Persistent link: https://www.econbiz.de/10003735893
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Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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