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Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario; Papenhoff, Heike; Wilke, Annika - In: Effektives Customer Relationship Management : …, (pp. 435-448). 2008
Persistent link: https://www.econbiz.de/10003752036
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Joining forces or going it alone? : on the interplay among external collaboration partner types, interfirm governance modes, and internal R&D
Gesing, Judith; Antons, David; Piening, Erk P.; Rese, Mario - In: The journal of product innovation management : an … 32 (2015) 3, pp. 424-440
Persistent link: https://www.econbiz.de/10011441371
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Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario - In: Effektives Customer Relationship Management : …, (pp. 389-400). 2013
Persistent link: https://www.econbiz.de/10014546747