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Export Market Orientation, Interfirm Communication, Interfirm Cooperation and Export Performance

Racela, Olimpia C. - 2014

The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm … the data. The findings indicate that highly export market-oriented firms engage in higher levels of communication … cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social …

Persistent link: https://www.econbiz.de/10013052288

Kyo-Sei : Kooperationen europäischer und japanischer Unternehmen in den Zukunftsmärkten Asiens

Herowitsch, Johann; Schwendenwein, Gerald - 1997

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Foreign operation methods : theory, analysis, strategy

Welch, Lawrence S.; Benito, Gabriel R. G.; Petersen, Bent - 2018 - Second edition

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A global perspective on the marketing mix across time and space

Wichmann, Julian R. K.; Uppal, Abhinav; Sharma, Amalesh; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 502-521

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Is brand alliance always beneficial to firms?

Yan, Ruiliang; Cao, Zixia - In: Journal of retailing and consumer services 34 (2017), pp. 193-200

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The role of clusters and joint marketing alliances in facilitation of the foreign market entry (the example of Slovak wineries)

Hlušková, Ivana; Šášiková, Mária - In: Economic research (2013), pp. 383-398

Persistent link: https://www.econbiz.de/10011526599

Horizontal and vertical relationships in developing economies : implications for SMEs' access to global markets

Mesquita, Luiz F.; Lazzarini, Sérgio - In: New frontiers in entrepreneurship : recognizing, …, (pp. 31-66). 2010

Persistent link: https://www.econbiz.de/10003964810

Horizontal and vertical relationships in developing economies: implications for SMEs' access to global markets

Mesquita, Luiz F.; Lazzarini, Sérgio - In: Academy of Management journal : AMJ 51 (2008) 2, pp. 359-380

Persistent link: https://www.econbiz.de/10003710787

The effects of interfirm cooperation purpose on export performance : choosing between local and overseas partners

Brache, Jose; Callagher, Lisa; Husted, Kenneth - In: Journal of business research : JBR 148 (2022), pp. 12-22

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How does proximity affect interfirm marketing cooperation? : a study of an agribusiness cluster

Geldes, Cristian; Felzenstein, Christian; Turkina, Ekaterina - In: Journal of business research : JBR 68 (2015) 2, pp. 263-272

Persistent link: https://www.econbiz.de/10010472581