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~subject:"Utilitarianism"
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Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
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The effects of promotions on hedonic versus utilitarian purchases
Kivetz, Ran
;
Zheng, Yuhuang
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011771825
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